Tag Archive: shopping

Welly Like I’ve Never Seen It

This TV ad promoting Wellington city completely blew me away ! That’s the power of marketing and advertising ! A chance for you to sneak a peek at the city as this campaign is mainly targeting the domestic market.

To be honest, the story, the music and the atmosphere are lovely, but the city just feels so different to me ! I did recognize places where it was shot and there’s no trick except the wrapping paper… So, what’s wrong ?

People have criticized the girly side of the campaign or found it too similar -the music, the girl…- to the advertisement promoting Melbourne It’s easy to loose yourself in Melbourne‘.

It’s true that Wellington here is advertise as a charming city to visit and to shop in…but already, shall I dare to say that I’m struggling so hard with shopping down here ?!…

The best of all, is the comment let by one reader saying “Makes Wellington look like Paris” ! I was utterly shocked ! Wellington and Paris ? I can’t pretend to know both, but I came to live there and here and they are so different ! I would never think to compare them ! Their size, their topography, their location, their architecture, people and the atmosphere, nothing is the same !

Reading more comments, I realized people knowing Wellington just didn’t appreciate the campaign as it did not reflect what Wellington really is.

And you, what do you think about it ?

La suite en français…


I read last time the beautiful post of Béatrice Peltre on La Tartine Gourmande. She speaks, among other things, about what make the difference between an American and a French supermarket. If dairy products can be one of the signs that show you are in France, there are also signs that show you are in New Zealand:

– The bakery section is fully surrounded by cinnamon flavour

– Cheeses are sold in tiny portion, except Cheddar and Edam.

– At the delicatessen part, the ham is already sliced

– You can find oil in spray and the oil range is wide

– There is a rainbow of bottles for food coloring

Vegemite and Marmite is sold next to jam and honey

I’m in my comparing phase at the moment, although I don’t like comparison. I would say in general that marketing and branding are not so strong here. I’ve been formated for many years in France and I admit to be a victim of these strategies. I pay attention to packaging, even if regarding food, my main criteria will remain the taste and the quality. I don’t like that much supermarkets. I guess it’s probably the light, the scale… The greengrocery section is far to be the most attractive part and I like to hang out there to discover new fruits!

In the same way I like how a shop organizes its window or display items. Last time during the sales, I did a pleasant discovery. It was not the window, nor the display, but the rear side of the shop: the fitting room ! It was huge and comfy at the same time. Nicely decorated in a Japanese style. You just wanted to spend all your afternoon there, trying all their garments !

Retails with personality are not so spread. Nonetheless, I appreciate the atmosphere and lovely shops of Greytown, in Wairarapa. In Wellington, there is Madder & Rouge, but I also like Magnolia (113 Tory Street) and Inky Pinky (Marsden Village, Karori). Both sell gorgeous decorative items ! For Antiques, I will definitely advice to go to Tinakori road and do not miss Cherry Orchard Antique !

You are probably wondering after all, what’s the link with iPhone ? There’s no. I’m just sick to hear about it everywhere, althought I like its design and that it’s user-friendly.

La suite en français

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Stroll in Tinakori road

I went for a walk yesterday. The weather was amazing ! In the morning there was this heavy fog in Karori -the surburb where I live- and everywhere in Wellington too. Even the airport got trouble and some flights were canceled ! A bit of déjà vu… But at the end of the morning the sky was blue with no cloud’s shade !

I strolled in Tinakori road. Despite the traffic, I like the atmosphere of this ‘village-road’. There are a lot of antiques, galleries and lovely shops. I remember the first time I saw it, I liked it.

Tinakori road belongs to Thorndon, one of Wellington’s oldest and historic suburb. There is Katherine Mansfield- famous new zealand writer-‘s birthplace and the Prime Minister’s residence too; But the victorian style houses all along the road or build on steep hills around just worth exploring.

Hier, le temps a été surprenant ! Le matin tout Karori était plongé dans un brouillard épais et Wellington aussi. L’aéroport a dû annuler des vols ! Mais en fin de matinée tout s’est resorbé, pas l’ombre d’un nuage dans le ciel bleu !

J’en ai profité pour faire une petite balade à Tinakori road. J’aime l’atmosphère de cette rue avec ses antiquaires, galleries et charmantes boutiques. Je me rapelle avoir aimé ce quartier, dès la première fois que j’y suis passé. Tinakori appartient au quartier de Thorndon, un des plus vieux et historique de Wellington. Il y a la maison où est née Katherine Mansfield – écrivain néo zélandaise- et la résidence officielle du 1er ministre; mais se sont les maisons de style Victorien le long de la route ou accrochées à flan de colline qui valent le déplacement.